The highest-LTV
customer you have
will recruit
three more.
Subscription business is a retention game, and referred subscribers churn 40% less than acquired ones. Herd makes the referral loop part of the product, not a landing page afterthought.
churn on referred subscribers vs. paid-acquired (Herd cohort)
months shorter payback period on referred MRR
automatic reward clawback on churn or refund, via Stripe Billing
Referrals that respect your billing.
Stripe Billing, honestly.
Rewards post as Stripe credit notes. They apply to the next invoice automatically — no parallel billing system, no manual reconciliation.
Attribution that survives the trial.
We hold the referral claim through trial periods, failed cards, and dunning cycles. Credit lands when MRR lands.
Team accounts, handled.
For B2B SaaS: the referrer is the seat that invited, not the workspace admin. Configurable per product.
CAC on Team plan within two quarters
“We moved our $1,500/mo ReferralCandy spend to Herd, freed up the engineer who was maintaining our custom ledger, and cut CAC on our Team plan by 38%.”
Three rewards you can ship
this afternoon.
Classic. Best for products under $99/mo. Auto-applied via credit note.
Encourages serious sharing. Stripe-coupon backed; survives plan changes.
Best for B2B. Referrer gets one free seat per successful referral, capped at workspace limit.
Plug in your numbers.
Watch the line bend.
The calculator is live and tuned to subscription & saas benchmarks. Stays honest, whatever you type.