Your customers
want to be your
salesforce.
Let them.
The Stripe-native referral program for B2B SaaS founders. Connect Stripe, pick a recurring-commission shape, and your power users start closing your next ten — inside your own product, in under five minutes.
Most referral programs
die in a Google Doc.
Every founder knows referrals are their best channel. Almost none of them ever ship a program. Four reasons keep showing up.
Price before proof.
Tools want $49–$149/mo before your program ships a single reward.
Affiliate portals feel rented.
Your best customers log into someone else's product to see their earnings.
Payouts are a spreadsheet.
CSV → PayPal → manual paste. Embarrassing for a product that moves money all day.
Tax compliance is on you.
1099s appear in December. The Google Doc dies in November.
Herd is what happens when you remove every one of those steps.
Three steps.
Under five minutes.
Connect Stripe
One click. We read your customers, orders, and subscriptions. We never touch your payment flow.
✓ Issues rewards via Connect
✗ Never sees card data
Pick a reward
Four templates that actually convert, or build your own. Preview updates live as you choose.
Turn on touchpoints
Receipts, checkout pages, portals, renewals. Herd shows up where your customers already are.
Pay when it works.
And only as much as it works.
Variable pricing. Free under $1K/mo of referred revenue. Above that, you only pay as much as the program is paying off — and the rate gets smaller as you grow.
Free
Up to $1,000/mo in referred revenue. Every feature. Every touchpoint. Forever.
Start free →Variable
We earn when you earn. Our incentive is your growth — and the rate we charge gets smaller as the program scales, so we have to keep helping you grow to keep growing ourselves. See the curve on the pricing page.
Start free →You only pay after
they pay you.
With ads, you spend money to maybe get a customer. With Herd, money only changes hands once a real, paying customer walks in the door. That's it. That's the whole pitch.
Run an ad.
Reward a referral.
Type your numbers.
Watch your revenue
get bigger.
Every field has a ? if you're not sure. Move a slider, watch the chart breathe. This is what next year could look like.
Six things we
got right.
Live previews everywhere
Every edit is visible in the customer-facing surface before you ship.
Eight native touchpoints
In-app widget, billing portal, renewal email, onboarding state, NPS banner. Rendered in your product, not someone else's portal.
Rewards on autopilot
Stripe Connect pays out the moment the criteria trip. You approve nothing.
Fraud rules that learn
We flag self-referrals, coupon-stackers, and disposable emails before payout.
The ratio that matters
Positive-CAC ratio shown every place you look. Nothing else is the point.
White-label in one click
Your brand, your domain, your customers. We get quieter as you get louder.
Most of our early customers
ship their first referral
in the same week they sign up.
We're in white-glove beta with a small founding cohort of B2B SaaS companies. When they're ready to put their numbers on a page, we'll replace this with the retrospective — names, charts, payout totals, the whole thing. Until then, here's the timeline you should actually expect.
- Day 0
Connect Stripe, pick a reward shape, copy the snippet into your app.
We read your MRR, ACV, and customer count on connect. You pick the template closest to your program — 30% recurring for 12 months, 1 month free per referral, flat $250 per Pro customer, or custom. Every value is editable.
- Day 1
Your first three customers see the widget and click share.
Embedded inside your own product. No external portal, no second login. Advocate links are generated per-customer the first time the widget renders. We log every click.
- Day 3–7
First referred signup lands in your Stripe.
Attribution matches on cookie, promo code, or referred email. The reward sits in pending until the refund clawback window clears, then pays automatically to the advocate's next invoice as a Stripe credit note.
- Day 30
Weekly digest shows you what referrals are worth.
Referred-ARR this week. Effective CAC versus paid channels. Top advocates. If your referred cohort already beats your CAC math, you'll see it here before your board deck asks.
We're personally onboarding the first hundred B2B SaaS teams. White-glove setup, direct Slack with the founder, and a public quote when your program has shipped real revenue. If that's you, come say hi.