The neighborhood
already talks.
Give them
a reason to point.
Studios, salons, clinics, gyms, trades. Your best marketing is the customer telling their neighbor. Herd turns that conversation into a tracked, rewarded loop — without a CRM migration or a new booking platform.
of local-service customers say they'd refer if there was an easy way
referrals per active customer per quarter, Herd local cohort
platform fee under $1,000/mo — you only pay when referrals pay you
You don't have a marketing team.
You are the marketing team.
Which means Herd needs to work while you're teaching a Saturday class. Our dashboard summarises the week in one paragraph; nothing to log into daily.
No CRM surgery.
We connect to your booking software — Mindbody, Acuity, Square, Jane, Vagaro — in minutes. You don't move your customers anywhere.
Rewards you can actually deliver.
Free-class credits, punch cards, cash-back on next visit. Things your front desk already knows how to hand over.
CAC per new member (vs. $140 on Instagram)
“We were writing referral names on a clipboard. Herd replaced the clipboard in an afternoon. Every new member in January came from a referral, and the cost per member was $8.”
Three rewards you can ship
this afternoon.
Best for studios and gyms. Expires in 30 days. Redeems at the desk.
Best for clinics, salons, trades. Applies to any service over $50.
Every successful referral adds a punch. Paper-feel, digital-tracked.
Plug in your numbers.
Watch the line bend.
The calculator is live and tuned to local & service businesses benchmarks. Stays honest, whatever you type.