Your power users
already onboarded
the next ten.
Pay them.
Bootstrapped, early-stage funded, or product-led. If you're on Stripe Billing and your paid-acquisition math is starting to hurt, recurring commissions on referred MRR are the cheapest channel you haven't tried. Install in five minutes — not five days of SDK work.
churn on referred subscribers vs. paid-acquired (Herd cohort, n=37 SaaS programs)
from <script> tag to first reward sent. Not five days of SDK work.
platform fee under $1,000/mo of referred revenue. No seats, no per-affiliate pricing.
Meta CAC doubled. Your ARR can't wait for the third channel to work.
External portals make your product feel rented.
Rewardful, FirstPromoter, every tool in the wave: affiliates log into someone else's site to see their links and earnings. Your product becomes "yours, and the thing." Herd's embedded widget renders inside your own settings page — one line of React, one continuous experience.
Your billing is Stripe. Your referrals should be too.
Recurring commissions, refund clawback windows, trial-aware triggering, plan-specific overrides — the math your finance lead wants. Rewards post as Stripe credit notes against the next invoice. No parallel ledger to reconcile.
W-9s and 1099s shouldn't be a side project.
When a partner crosses $600 in a calendar year you owe them a 1099-MISC. Most tools at our price point leave that to you. We collect W-9 / W-8BEN at partner signup and track the threshold per partner, every month.
CAC on the Team plan within two quarters
“We left Rewardful the day we hit their Starter cap. Plugged Herd in over a Tuesday afternoon, kept the same affiliates via CSV import, and our finance lead got W-9 forms generated for the first time.”
Three rewards you can ship
this afternoon.
The Cello-shaped reward at the SMB price. Renews monthly with the underlying subscription; clawed back on refund inside the window.
Stripe credit note on the referrer's next invoice. Best for products under $99/mo where flat cash feels disproportionate.
Flat bounty on plan-tier conversion. Triggers on first paid invoice, not trial start. Best when ACV is high enough that a flat number lands.
Plug in your numbers.
Watch the line bend.
The calculator is live and tuned to b2b saas benchmarks. Stays honest, whatever you type.