Both sides
of your marketplace
can grow
the other.
Supply refers supply. Demand refers demand. And the best marketplaces figure out how to let the two sides cross-pollinate. Herd gives you separate reward pools, separate dashboards, and unified reporting.
reward engine — configure supply and demand loops independently
attribution — a buyer can refer a seller, and vice-versa
rewards — pay out on first-order GMV, not sign-up
Two sides, two playbooks, one dashboard.
Different rewards per side.
Supply often needs fixed cash. Demand often responds to credit. You shouldn't have to run two platforms to do that.
Protect against wash-trading.
Our fraud engine flags matched referrals between connected parties — addresses, devices, payout accounts. Configurable threshold.
GMV-gated payouts.
Reward unlocks only after the referred user hits a configurable GMV floor, so you pay on value, not on vanity sign-ups.
of new seller sign-ups from peer referrals
“Our makers-referring-makers loop now accounts for 28% of new seller sign-ups, and those sellers GMV 2× faster. The cross-side loop — buyers bringing sellers — is the unlock nobody writes essays about.”
Three rewards you can ship
this afternoon.
Pays out when the referred account crosses $250 in GMV. Best for high-LTV supply.
Best for demand-side. Redeems against any purchase on the marketplace.
Waive the referring seller's take rate on their next N orders. Costs you nothing up front.
Plug in your numbers.
Watch the line bend.
The calculator is live and tuned to marketplaces benchmarks. Stays honest, whatever you type.