Journal

Notes, not content.

We write when we have something to say. No content calendar, no SEO mills, no thought-leadership sludge. If it ends up here it's because we think you should read it.

April 22, 2026
Why most referral programs die in a Google Doc.
Every B2B SaaS founder knows referrals are their best channel. Almost none of them ever ship a program. Here's what actually kills it — and what replaces it.

Notes, not content.

Why most referral programs die in a Google Doc.